Middle Way Software
Middle Way Software

Grounded AI products for the web. Cited answers, not chatbot theatre.

We build AI-native products that answer real questions with real sources — for podcasts, sermons, scripture, and the wider web. Every claim links back to the page it came from. When the content doesn't support the question, the product says so.

Interactive demo: PodSaid Sermons answering a congregation's questions with cited sermon moments.

Interactive demo: PodSaid Sermons answering a congregation's questions with cited sermon moments.

What we believe

Answers over agents. Sources over swagger.

Search engines return hits. Chatbots invent things. We build a third thing: narrative answers where every sentence is tied to a real page in real content — with the humility to refuse when the source isn't there.

Every claim linked

Inline citations, source chips, and click-through to the exact page and anchor. If we can't cite it, we don't say it.

Refuse when ungrounded

"I don't see that in your content" is a feature, not a bug. A single confident hallucination reads worse than ten honest "I don't know"s.

Self-serve by default

Sign up, add a source, paste two lines of HTML. No sales calls, no procurement, no live-chat handoff. Credit card and go.

In development

Bringing the same discipline to the wider web.

Next

Perplexity for your website.

An embeddable answer engine that indexes any site — docs, product pages, long-tail archives — and serves narrative, cited answers to visitors. Same rails as PodSaid, aimed at the whole open web.

or email info@middlewaysoftware.com

How we build

Repo-Driven Development.

Repo-Driven Development is human-in-the-loop AI engineering. A person sets intent, reviews every diff, and holds the merge button. The AI does the drafting and toil — inside a repo shaped to make that collaboration safe and fast.

That's the unlock: a small team ships production AI products at a pace that used to require a team ten times its size, because every repo is a first-class collaborator — structured layout, GitLab as ALM, AI-assisted development, and continuous scheduling from day one.

  • Human in the loop, by design. The AI drafts and reads; the human sets intent, reviews the diff, and hits merge. No unattended agent commits, ever.
  • Structured repos with landing pages, milestones, and CI schedules by default
  • ALM and issues from the CLI — glab, not clicking
  • Automated sync so every repo stays coherent as the fleet grows
What is a smart repo made of: a repository, an LLM subscription, the glab CLI, issue and merge request templates, and optional continuous scheduling. Educate yourself — or borrow our development methodology.

AI safety

We take AI safety seriously.

Not as a banner on a website. As the thing that decides what we ship, what we refuse to ship, and how loudly we are willing to disagree with our own industry.

The honest risk in the products we build is not a rogue superintelligence. It is a confident machine quietly telling someone something untrue, in a voice that sounds like it checked. That is the failure we engineer against, and it is why every answer we ship carries its sources and every ungrounded question gets a refusal instead of a guess.

  • A human holds the merge button. Our own development is human-in-the-loop by design — the AI drafts, a person reviews the diff and ships it. No unattended agent commits, in our products or in our repos.
  • Refusal is a feature. A product that says "I don't see that in your content" is safer than one that is never wrong out loud.
  • Citations are not decoration. If a claim can't be traced to a page, it doesn't get made.

We also put money and time into the unglamorous half of this: helping people think clearly about AI instead of panicking about it on a monthly cycle. That's why we sponsor Keep Calm and Prompt On.

KEEP CALM AND PROMPT ON

We sponsor

Keep Calm and Prompt On

A monthly magazine that de-hypes the AI industry — one careful read of what was actually claimed, what was true, and what it means for the people using these tools. No doom, no engagement bait.

keepcalmandprompton.org

Say hello

Want to embed grounded answers in your own product?

We're building for podcasters, pastors, publishers, docs teams, and anyone else with content that visitors deserve real answers about. Send us a note.